CPC

What is an Unique Click?

An Unique Click means any number of clicks on any Link inside a campaign email, by a single subscriber, made within one hour counted from the first click, which means that if several clicks happen i...

What is the CPC (Cost-per-Click)?

CPC (cost-per-click) is the amount of money the advertiser is willing to pay per click. Bear in mind that Emailbidding only counts Unique Clicks for performance measurements and billing. The CPC als...

Does the bid influence my campaign performance?

Publishers have databases with different quality levels and they might require a minimum CPC for each of them. Your campaign might be influenced if its CPC doesn’t reach these undisclosed...

How the bidding works

On Emailbidding’s Marketplace, campaigns compete between each other to win a subscriber within a common targeted audience. But what makes your campaign competitive? The Bid value is set by the Adve...