performance

What are Unlimited Budgets?

In Emailbidding platform, you can set your campaign budget as unlimited. If you do so, you won’t be limiting your campaign perfomance with a certain amount, letting it reach the maximum volu...

What is the Budget?

The budget is the amount of money that you allocate to your campaign. In the estimated perfomance, you can see the estimated results based on the budget that you decided to allocate to a particular...

What is the CPC (Cost-per-Click)?

CPC (cost-per-click) is the amount of money the advertiser is willing to pay per click. Bear in mind that Emailbidding only counts Unique Clicks for performance measurements and billing. The CPC als...

What is the Factor?

The Factor is a proprietary algorithm implemented by Emailbidding based on your campaign’s opens, clicks, rate of unsubscribes, spam complaints and bid, collected throughout the different st...

What is the Pre-Header?

The Pre-Header is a small phrase that usually appears on your incoming email list, right next to the subject (e.g.: Gmail, Hotmail, Yahoo). When not defined, the Pre-Header assumes the first words con...

Boosting My Campaign Conversion

In order to improve your campaign conversion rate the first action to take is to analyze your email kit and your subject. If you want to change one or another the best way is to create new version wi...

Campaign Creation (3/4) – Email Design

Step 4 That’s right, you’ve reached the part in which you will put your imagination to work! You can choose one of our templates among multiples themes available to customize as you like or...

Does the bid influence my campaign performance?

Publishers have databases with different quality levels and they might require a minimum CPC for each of them. Your campaign might be influenced if its CPC doesn’t reach these undisclosed...

How the bidding works

On Emailbidding’s Marketplace, campaigns compete between each other to win a subscriber within a common targeted audience. But what makes your campaign competitive? The Bid value is set by the Adve...

How Emailbidding works

1 – Emailbidding receives new campaign proposals from advertisers and performs a thorough process of evaluation with every campaign before its approval; 2 – After this verification, a...