Step 3 – Targeting
Now that you gave your campaign a fingerprint, you have to select the Audience to your campaign.
The more interesting and relevant to the subscriber, higher the probability to occur opens and clicks!
Setting up your Target Audience:
- Select the Age interval to reach;
- Select the Gender target;
- Select the Geography target;
Step 4 – Bidding
Let’s prepare your campaign to compete with the others:
Bid Advisor will help you finding a competitive bid value by showing you a bid range based on your targeting definitions.
Bidding in CPM (Cost-per-Mille or Cost-per-Thousand): Set the price for the cost per each 1000 sent emails.
Bid Value plays a huge role on your campaign’s performance (the quality of your email kit is also a strong element!).
Thus, never forget that a competitive bid will help you boosting the number of subscribers to whom your campaign is sent.
We always recommend to use a bid based on the bid that is suggested in real-time by the system, but it is totally up to you to decide.
On this stage, it’s time to define your campaign’s budget and to adapt the estimated results to your expectations.
Keep in mind that due to the nature of email marketing, events like opens and clicks may occur some days after the emails were sent. Those clicks will be charged even if your budget total value was already spent.