The Emailbidding defines the amount of emails sent based on the continuous optimisation of the subscribers’ micro-segments. Thus, it not only avoids duplicating messages to the same user but also assures a more assertive delivery of advertisement.
The performance Factor is based on the opens, clicks, rate of unsubscribes, spam complaints and CPC bid, collected throughout the different stages of the campaign. The factor is calculated by comparing the campaign with others that are competing for the same segments.
The campaign rank position (determined by the factor) defines the sending priority in each segment. Our algorithm promotes the success of all campaigns, always trying to send your message for the subscribers that are more likely to be interested in it.
Thereby, your campaign will be directed to people that have true interest in your product/service so it can be possible to achieve a higher open, click and conversion rate – resulting in a quality based service!