With our statistics you will have full control on what is going on with your campaigns! Check it out to have real time data* about the number of emails delivered, open rate, clicks, CPC average, cost, etc.

You can also select many filters such as the Action Period or Campaign Status by dimensions, campaign, list or day.

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Check the Detailed Statistics to analyze your campaign’s performance on the different demographic segments.

DetailedStats

In order to understand the campaign statistics, it is important to understand some terms. Just for you, we prepared a brief explanation of these terms:

  • Delivered – Number of emails delivered on a specified period (per campaign);
  • Opens – Total number of registered openings on a specified period (per campaign);
  • Open Rate – Percentage of opens performed on the delivered emails on a specified period (per campaign);
  • Clicks – Total number of registered clicks on a specified period (per campaign);
  • Click Rate – Percentage of clicks performed on the delivered emails on a specified period (per campaign);
  • Unique Clicks – Total number of unique clicks registered on a specified period (per campaign);
  • Click-through rate (CTR) ou Click-through Open rate – Percentage of clicks registered over the number of opens on a specified period (per campaign);
  • Current Bid – The CPC (Cost per Click) you have at the current time;
  • CPC Average – Average cost in a specific period regarding a specific campaign;
  • CPM (Cost per Thousand Impressions/Opens) – The cost for each thousand sent emails on the specified period (per campaign).
Open Rate Formula:

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Click Rate Formula:

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* Statistics may change from time to time and may not be fully synchronized in real time, presenting a few hours delay.