Today’s the day! You’ll know all about Email Marketing Deliverability.
And why is this so important? You might ask…
Let’s put it this way: If you don’t get your message on your subscriber’s inbox, there’s absolutely no chance he’s going to see it, am I right?
It’s not brain science to get this, however, it’s a real science to accomplish it.
Not happy yet?
Ok. We’ll do a complete series of best tips on deliverability today. Check it out bellow.
9 things that are killing your email deliverability
Most (of the) Email Platforms out there already make sure that any technical aspect related to the deliverability is assured. That doesn’t mean you can’t help as well. In fact, it doesn’t matter how good is your platform. If you don’t implement best practices you end up in some filters. And you should.
Keep it in mind: People should receive what’s relevant for them. No more, no less. But if you really care about delivering your best content to your subscribers, you need to know how to overcome some filters in order to not be confused. This Campaign Monitor article gives some pretty good tips beyond what the technology can do. What you can do to help the platform get the very best results.
After all the material we’ve been delivering regarding Deliverability, one should already have a pretty good idea about the difference between Delivery and Deliverability. In order to help you understand in a perfect way, what’s the difference, here’s a good article by Hubspot to separate the two. Even though one influences the other reciprocally.