The CPM (Cost-per-Mille or Cost-per-Thousand) is the cost of a thousand emails sent. CPM is a commonly used unit in advertising. It is used in marketing as a benchmarking metric in order to calcula...

On Emailbidding’s Marketplace, campaigns compete between each other to win a subscriber within a common targeted audience. But what makes your campaign competitive? The Bid value is set by the Adve...