Click-through rate (CTR) ou Click-through Open rate is the percentage of clicks registered over the number of opens on a specified period (per campaign). Here is the formula:

When analyzing campaign statistics by event date, the number of delivered emails on a certain day may be negative. This happens because emails sent in previous days that were not correctly delivered ...

If your goal is to maximize your Open Rate the best thing to do is to work on a subject that the user can find interesting so that the subscriber is more likely to open your campaign. Avoid rep...

Publishers have databases with different quality levels and they might require a minimum CPC for each of them. Your campaign might be influenced if its CPC doesn’t reach these undisclosed...

To have a full view of your campaign statistics you can either select to see the information organized by send date or event date. So you can choose to see what is more important to you! Statisti...

On Emailbidding’s Marketplace, campaigns compete between each other to win a subscriber within a common targeted audience. But what makes your campaign competitive? The Bid value is set by the Adve...

1 – Emailbidding receives new campaign proposals from advertisers and performs a thorough process of evaluation with every campaign before its approval; 2 – After this verification, a...