Maximize conversion with audience segmentation; an interview of Rui Campos

“Today brands have to be more cautious and attractive in all interactions they have with the user.” Graduated in Computer sciences and Systems Engineering, Rui Campos entered the job market “in the middle of the dot-com bubble”, when very little knowledge existed about digital audiences. Today, Rui is CEO of Smarkio and is proud of […]

How to measure ROI in email marketing? Interview of Carolina Correia, Email marketing manager

“The focus is not always on profitability. It can be offset by other metrics.” Graduated in communication and multimedia technologies, Carolina Correia has been in digital marketing for the last ten years. Seven years ago, the focus on performance became a serious issue when she joined Adclick. Today the numbers speak for themself: over 25 […]

Email databases : interview with Sérgio Cunha, Adclick Tech Lead

“We need to treat our email databases well. It’s about people, not numbers on a spreadsheet.” Over six years dedicated to Data Analytics to optimize performance in digital marketing. Today, Sérgio Cunha is Tech Lead at Adclick, where the audience’s response to email is above 20% (Average Open Rate). We wanted to know how to […]

The One KPI You’re NOT Measuring When Using Email Marketing

There’s much more revenue from your Email Marketing Campaigns than what it’s shown on your standard reports. You should take in consideration the right KPI. What? Wait a moment… Email Marketing is ALREADY one of the BIGGEST ROI channels you have. And there’s more data that I’m not collecting on my reports? Get out of […]

Mailing Lists | The 6 Biggest Threats of Buying Databases

Abandon all hope you who enter here looking for an easy solution by buying mailing lists. Creating an engaged audience takes time, effort and nurturing. Let us breakdown for you the 6 biggest threats in buying databases for your email marketing campaigns: LEGAL ISSUES Opt-in contacts are industry and legal standards for commercial emails. Basically, when a […]

Weekly Best Tips: Out-of-Office Reply for These Holidays

This is when everybody set up their Auto-Responder Message to Out-of-Office reply on their Business Email Account. If you’re still struggling to find out what to write on that blank space that could help you as a professional and your contacts to get through, then we’ve compiled several articles that will help you a lot… If after […]

Guide to Code Killer Responsive Emails

  Calling all Web Designers out there! We feel your pain. You have great taste, you know everything there is to know about coding with quality but… it takes time! And your boss will always think it will only take 5 minutes to change the kit. Trust us, you’re not the problem! Thinking about you, […]

Great Open metrics & Engagement, Poor Conversion Results. Why it’s Your Fault

As these words were being written, my mind just pulled me away to this: Having great open rates and CTR is the holy grail of Email Marketing, right? Reaching this is almost impossible for most marketers, so talking about conversion after that is a non issue for most of us. Great open metrics is the […]

Emailbidding is a Radio Star

Video didn’t kill the Radio Star! In fact, we joined them in the video below, so that you can hear us talking about our Email Marketing Revolution. You can hear Ricardo Martins Costa (previous Portugal Market Manager) on “Portugal Século XXI”, a radio program in Rádio Latina in Luxembourg dedicated to portuguese entrepreneurship. Since it […]