The Factor is a proprietary algorithm implemented by Emailbidding based on your campaign’s opens, clicks, rate of unsubscribes, spam complaints and bid, collected throughout the different stages of your campaign. The factor is calculated by comparing your campaign with others that are competing for the same segments.

The campaign rank position (determined by the factor) defines the sending priority in each segment. Our algorithm promotes the success of all campaigns, always trying to send your message for the subscribers that are more likely to be interested in it.